TEAM BIOS
FOUNDING PARTNERS
MATT FARRELL
Matt Farrell is the President of Farrell Sports Worldwide, a global sports marketing and communications agency. He has worked at some of the most successful brands in global sports and entertainment including Golf Channel, USA Swimming, the U.S. Olympic & Paralympic Committee and Warner Bros.
Most recently, Farrell was the executive director (commissioner) for World Long Drive, which is a property owned and operated by GOLF Channel / NBC Sports. WLD reached 61 countries with 118 hours of annual TV programming, its highest ever. Prior to GOLF Channel, he served 13 years as the Chief Marketing Officer for USA Swimming leading marketing, communications and sponsorship during a period of the organization's highest commercial revenue and highest youth membership in history.
Farrell’s experience includes working nine Olympic Games, plus marketing efforts to drive youth participation, grow event attendance and promote more than 100 Olympic medalists during the highest medal-earning period in USA Swimming history.
Farrell worked for the U.S. Olympic & Paralympic Committee on new media marketing and was the Director of Internet Marketing for Warner Bros., handling consumer DVD marketing for properties such as The Matrix, Humphrey Bogart, Stanley Kubrick Collection, The Wizard of Oz and Scooby-Doo.
He earned a degree in broadcast journalism from the University of Arkansas and worked in sports information in both the women’s athletic department at Arkansas and as a graduate assistant at Purdue University.
ZAC LOGSDON
Zac Logsdon is the CEO and Founder of Old Hat Creative, one of the nation's preeminent sports design and branding agencies. Since its launch in 2004, Old Hat has partnered with more than 200 sports organizations to help drive attendance at events, amplify the gameday experience for fans and increase fundraising and capital campaign efforts.
Logsdon founded Old Hat after serving as chief designer for the University of Oklahoma Department of Athletics from 2001 to 2004. What began as a single person firm offering graphic design only to a single client quickly grew to become a dominant force in collegiate athletics branding. Beyond graphic design, Old Hat now provides video production, animation, web development, branding, identity, research, data analysis and more and has served clients in nearly every league on every level, including NCAA, NBA, NFL, MiLB, WNBA and others in the U.S., Canada and Europe.
Logsdon has also written two books on the topics of sports. The first, If Not for Athletics, is a collection of stories from athletics administrators from around the country about the power and impact of sports. The book has contributions from some of the biggest names in collegiate athletics including Joe Castiglione, Scott Stricklin and Allen Greene. Logsdon's next book, Winning is Not a Strategy: A Game-changing Approach to Driving Attendance takes his two decades of experience working on marketing campaigns for hundreds of athletics programs and gives the reader insight into what works, what doesn't and how they can be more strategic in their approach to putting fans in seats.
DARRYL SEIBEL
Darryl Seibel is the Chief Brand and Communications Officer for World Lacrosse and he brings more than 25 years of senior-level leadership experience to Stadion Sports, working across strategic communications, brand development, media relations, broadcasting, digital/social media and issue management in Olympic and intercollegiate sport. Seibel has also worked in government relations at the state and federal levels.
Seibel’s international sport experience encompasses 10 Olympic Games and numerous World Championships, World Cups and Continental Championships. From 2003-2009, he served as Chief Communications Officer for the United States Olympic Committee and Team USA, where he was responsible for directing strategic communications, media relations, issue management and other external areas for the largest and most successful National Olympic Committee in sport. He directed strategic communications and served as spokesperson for Team USA through three Olympic Games: Athens 2004, Torino 2006, Beijing 2008.
From 2009-2014, Seibel held the same responsibilities for the British Olympic Association and Team GB, with the unique challenge and complexity of preparing for and hosting a home Olympic Games in the world’s most competitive media market. He directed strategic communications and served as spokesperson for Team GB through three Olympic Games: Vancouver 2010, London 2012 and Sochi 2014.
From 2014-2018, Seibel transitioned from Olympic sport to intercollegiate athletics, serving as Deputy Director of Athletics at the University of Nevada, Las Vegas (UNLV) and then as Chief Communications Officer for the Mountain West, an NCAA Division I conference representing 12 universities in the Western United States.
Beginning in 2019, Seibel returned to international sport as Chief Brand and Communications Officer for World Lacrosse, the international federation for one of the fastest-growing sports in the world, where he oversees strategic communications, brand development, broadcast production, the negotiation of broadcast distribution agreements, digital/social media and licensing.
ADVISORY BOARD
DR. BRANDON MARTIN
Dr. Brandon E. Martin is professional administrator and executive with 19 years of experience in collegiate athletics and a former team captain of the University of Southern California basketball team.
He is currently the Vice Chancellor/Director of Athletics at the University of Missouri-Kansas City, where his leadership and strategic vision has helped the Roos achieve a 91% graduation rate, launch the Roo Athletic Fund, increase donor participation by 380%, navigate the change from the Western Athletic Conference to The Summit League, complete a new brand identity and more.
Dr. Martin also serves as Co-Chair for the Black AD Alliance—an organization aimed at promoting the growth, development, and elevation of Black athletics administrators at the Division I level. He is also the Chair of the Summit League Diversity and Inclusion Task Force.
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Previously, Dr. Martin served as the Director of Athletics at California State University, Northridge from 2013-18. During his tenure at CSUN, Martin increased athletics donations by 453%, negotiated a corporate sponsorship agreement with Learfield resulting in a sponsorship revenue increase of 963% and created multiple campaigns including “Matadores Ascendiendo” targeting Spanish-speaking students, fans and alumni.
For his extraordinary leadership, Martin was also named Top 100 Most Influential African Americans in Los Angeles in 2017.
Before his appointment at CSUN, Martin served as a Senior Associate Athletics Director for Administration at the University of Oklahoma. Prior to his time in Oklahoma, Martin worked at the University of Southern California (USC) as the Senior Associate Director of Athletics. Martin is a distinguished member of Kappa Alpha Psi Fraternity, and Sigma Pi Phi Fraternity—Xi Boule. He has also proudly served in other service capacities including: Kansas City Sports Commission, Boys and Girls Club of Greater Kansas City, Ad Hoc Committee on Violence and Crime, Board of Directors for the Los Angeles Sports Council, Board of Directors for the Oklahoma City Boathouse Foundation, and Board of Directors for the Norman Addiction Information & Counseling Center.
Martin resides in Kansas City, Missouri, is married to his wife Rosemary, and is the proud father of Germany, Riley and Brandon Jr.
CAMERON MYLER
Cameron Myler is a Clinical Assistant Professor at New York University, a sports and intellectual property lawyer, an arbitrator, and a four-time U.S. Olympian. Since 2011, Myler has been a member of the faculty at NYU’s Tisch Institute for Global Sports, where her teaching and research are focused on legal and governance issues in Olympic and international sport, as well as athletes’ commercial rights, branding and career transitions. She teaches students in both undergraduate and graduate programs, including the following classes: Sports Law, International Sport Governance, Legal Issues in Sports, Intellectual Property & Licensing, and Organizations in Sports.
Myler is a graduate of Dartmouth College and, after retiring from Olympic competition, received a J.D. from Boston College Law School. She practiced law for a decade in New York City, first at Milbank Tweed Hadley & McCloy and then at Frankfurt Kurnit Klein & Selz. Her litigation practice focused on intellectual property, licensing and various other commercial matters. She represented Olympic athletes, sports organizations and executives in regulatory, eligibility, anti-doping and ethics matters.
She is an arbitrator and has heard cases both before the American Arbitration Association, as well as the Court of Arbitration for Sport (CAS). Myler was a member of the CAS Anti-Doping Division at the Winter Olympic Games in PyeongChang in 2018. Myler also served on the US Olympic and Paralympic Committee (then USOC) Board of Directors, Athletes’ Advisory Council, Legislation Committee, Government Relations and Planning Committee, Athlete Support Committee, and the Governance and Ethics Task Force. Myler testified before the House Subcommittee on Commerce, Trade and Consumer Protection of the House Committee on Energy and Commerce on behalf of the Task Force.
Myler was a member of the U.S. National Luge Team for 14 years, won seven National Championships, 11 World Cup medals, was named U.S. Female Luge Athlete of the Year nine times, and represented the United States at four Olympic Games, including Calgary (1988), Albertville (1992), Lillehammer (1994) and Nagano (1998). In 1994, she was elected by teammates to carry the American flag at the Opening Ceremonies, which is one of the highest personal honors in Olympic sports.
SUMMER SANDERS
Summer Sanders is known around the world for many things. She is an Olympic Champion swimmer, a NBA television host, a Nickelodeon game show host and an ambassador of international charitable organizations.
Summer began her swimming career in Roseville, California, at the age of 4. She earned a scholarship to Stanford University where, in her two-year collegiate swimming career she won every NCAA title in which she was entered, back-to-back NCAA swimmer of the year and the National Championship with her teammates in 1992. Also, in 1992, she represented Team USA at the Barcelona Olympic Games bringing home more medals than anyone else in the pool, 2 golds, 1 silver and 1 bronze.
Almost immediately, Sanders turned to her second love, television and began a now 28-year career both in front of and behind the camera. She has reported for and hosted shows for every major network. Those shows include, TODAY Show, Good Morning America, Rachel Ray and Extra! She is best known for her 10-year position as co-host of NBA’s Inside Stuff and as Nickelodeon’s first female game show host of Figure It Out. She has reported or hosted programs for 9 Olympic Games. She has a production company with her longtime work partner, Melissa Chusid, and is currently the co-host of the award winning and ground-breaking all-female sports talk show, We Need To Talk on CBS Sports. She is also a rotating host for CBS Sports’ new show called, CBS Connected.
Giving back is a big part of Summer’s life. She is a long-time ambassador of Right To Play, Plan International and USA Swimming’s learn-to-swim initiative – Make a Splash.
Summer is the author of Champions Are Raised, Not Born: How My Parents Made Me a Success. She is married to fellow Olympian, Erik Schlopy, and they have two kids, Skye and Spider. They reside in Park City, Utah.
BOB STOOPS
Bob Stoops is a national championship winning football coach at the University of Oklahoma and head coach/general manager of the Dallas Renegades in the XFL. He was recently announced as an inductee to the 2021 Class of the College Football Hall of Fame as a first-ballot inductee.
Stoops led the Oklahoma Sooners to an undefeated season, Orange Bowl victory and NCAA football national championship in 2000. In his 18 years as head coach of the Sooners, Stoops had a combined record of 190–48 (.798), and four total BCS Championship game appearances. He also had the most wins of the decade of any BCS school with 110 (2000–2009). He is one of four coaches to win over 100 games at the University of Oklahoma and is the winningest coach in program history. Stoops' teams finished the season ranked in the Top 10 of the polls for 11 of his 18 seasons, seven times finishing in the top five.
Stoops started his football career at Cardinal Mooney High School. He then went on to become a four-year starter and two-time All-Big Ten selection at defensive back at the University of Iowa.
Stoops began his coaching career as a volunteer and graduate assistant in the Iowa Hawkeyes program. He was an assistant at Kent State University in 1988 and joined Kansas State University the following year. Stoops was named co-defensive coordinator at K-State under Bill Snyder in 1991 and assistant head coach and co-defensive coordinator in 1995.
He then left for the University of Florida, landing a job as Steve Spurrier's defensive coordinator. In 1996, Stoops was part of the Gators' national championship team. He then was offered the role at the University of Oklahoma in 1999 and announced his retirement from college coaching in 2017.
Most recently, Stoops served as head coach/general manager of the Dallas Renegades of the XFL until the season ended abruptly due to the COVID-19 pandemic.